Most employees have no idea what the board actually does.
"The board" sounds important and abstract. What is it? What does it actually do? How is it different from the executive committee? For most people the honest answer is a shrug, and governance content is usually written in a way that keeps it that way.
The brief was to explain it across all internal channels in a way that doesn't put people to sleep.
Treat it like the Q&A videos people already choose to watch.
Think Vogue's 73 Questions or the Wall Street Journal sit-downs with Tim Cook: credible, but genuinely fun to watch. The format is built around a Q&A with the Company Secretary, the person who knows governance inside out, answering the questions employees would actually ask. It keeps the facts authoritative while making them easy to follow and, crucially, enjoyable.
The goal was a film people finish, not one they escape. So every answer is broken into a short, visual beat rather than a wall of governance jargon.
Explain the board with interfaces everyone already knows from their phone.
Each answer is staged inside a familiar piece of phone UI, all designed in Illustrator. The point is subliminal as much as practical: the board starts to feel less like a distant boardroom and more like the apps and group chats employees use every day.
Instagram Q&A stickers
Every question arrives as an Instagram question sticker, so it instantly reads as a Q&A rather than a lecture.
The board as a group chat
The board assembles like adding people to a group chat: Chair first, then the other members, the Senior Independent Directors, and finally the CEO and CFO.
Committees as sub-groups
From that main chat, the board splits into smaller committee groups, Audit, Remuneration and Nomination, just like breaking a big group chat into focused threads.
An iPhone Notes checklist
The desired qualifications for a board seat, ticked off one by one like a grocery list in the Notes app.
Messenger text bubbles
What the board does, and how it differs from Exco, plays out as a quick back and forth in text bubbles.
Script, shoot, treatment, graphics and post, all in-house.
Every part of this one was handled solo: writing the script, filming the Company Secretary on an iPhone 17 Pro Max, designing the messenger, Notes and sticker UI in Illustrator, and cutting the full edit and post in Premiere Pro.
The topic didn't change, the format did. Borrowing interfaces people already use every day, and the tone of a Q&A they'd watch by choice, made a "boring" subject genuinely watchable. That's the whole job: meeting people where their attention already is.
Published to Mondi's Group Office community on Engage, the Microsoft Viva Engage network where head-office colleagues follow along. It was the first internal video Mondi had made in this style.
Produced for Mondi Group as part of a communication specialist role. All rights remain with Mondi Group.